How the programme works
Turn your sports business idea into reality with the Go! London Young Entrepreneurs Start-Up Programme
SSE has been supporting entrepreneurs in London since 1997, helping thousands of people turn their ideas into successful businesses. But we’re not a traditional school. No boring textbooks, no long lectures—just hands-on learning, expert support, and a community of people who want to see you succeed.
This programme is for ambitious young entrepreneurs looking to grow a business in sport—one that’s innovative, sustainable, and ready to make an impact.
- Build your confidence and develop the mindset of an entrepreneur
- Learn the essential skills to launch and grow your business
- Get personalised feedback from industry experts
- Join a network of like-minded entrepreneurs and mentors
What’s on offer?
The Go! London Young Entrepreneurs Start-Up Programme gives you free, expert-led training to help you turn your idea into a real business. Supported by the world-renowned Bayes Business School, the programme gives you access to the tools, funding, and networks you need to bring your vision to life.
“I have learnt a lot of fundamental skills that will allow me to create a solid foundation for my business moving forward into 2025“
The programme is split into two parts: Incubate! and Grow!
30 young entrepreneurs will be selected to develop their business ideas through hands-on training, mentoring, and peer support between July and September 2025.
Here’s what you’ll get:
- 1:1 coaching to define your vision and build a solid business plan
- Five expert-led workshops to develop your leadership and entrepreneurial skills
- Pitch training to help you sell your business idea with confidence
- A network of like-minded young entrepreneurs to share ideas and build connections
At the end of this stage, 10 entrepreneurs will be selected for the next level of support.
If you’re one of the 10 selected, you’ll receive a full year of tailored support and up to £15,000 in funding to take your business to the next level.
Here’s what’s in store:
- 14 study days, including four delivered by Bayes Business School
- Four peer coaching sessions to problem-solve and learn from fellow entrepreneurs
- Two 1:1 Action Clinics with our entrepreneurship team for personalised business advice
- Ongoing support from an experienced business mentor
- Access to SSE’s online learning platform and a network of entrepreneurs
- A graduation event to celebrate your achievements
By the end of the programme, you’ll have the knowledge, connections, and funding to grow a successful sports business.
Ready to turn your sports business idea into reality? Register your interest now and take your first step toward success!