Types of organisation that might apply

We are open to all kinds of not-for-profit organisations and social enterprises, as long as you have clear plans to expand your trading activity to support access to sport and physical activity for young people in London, including those from underserved communities. Some examples of organisations that might apply include:

A Young Social Enterprise: Ready to Grow

Set up during COVID to improve community fitness through boxing and fitness sessions, this young social enterprise is now ready to expand. They aim to work with new communities and develop programmes for young people, including underserved communities, to sell to schools and youth centres.

• Grant to help their CEO attend the SSE learning programme and access new markets.
• Fund an administrator to give the CEO more time for business development, marketing, and improving their online presence.
• Impact reports focusing on increased trading and benefits to underserved young people.

An Established Youth Organisation: Expanding Opportunities

This established youth organisation wants to expand its physical activity offer by providing holiday clubs, both paid and subsidised, to engage young people.

• Grant to pilot holiday clubs, support staff time, marketing, and equipment costs.
• Develop a long-term business plan with support from the learning programme.
• Offer subsidised places to ensure underserved young people benefit.

A Dance Group: Introducing a New Offer

The dance group aims to introduce barre classes for professionals and use profits to subsidise dance classes for young people who wouldn’t normally have access.

• Grant to support their business manager’s attendance at the learning programme and explore new sales opportunities.
• Market new classes and run corporate offers.
• Fund a development worker to reach underserved young people, ensuring at least 75% of profits support them for two years.

An Adventure Playground: Expanding Their Café

The adventure playground, which already has a café, now wants to expand into catering and hosting birthday parties, with profits going toward physical activity sessions for underserved young people.

• Grant for equipment, trial sessions, and hiring a development worker.
• Commit to using 75% of profits to enhance physical activities for underserved young people.

A Traditional Cricket Club: Maximising the Pavilion

This cricket club aims to make better use of its underused pavilion by developing events, fitness activities, and other services to generate profits, which will be invested in training youth coaches and expanding outreach.

• Grant for redecorating, purchasing furniture, and enhancing marketing.
• Develop marketing and sales skills through our learning programme.
• Reinvest 75% of profits to support youth initiatives, like coaching and school outreach.

The Impact of Your Support

These are just a few examples of how the grant can be used. The key is to increase your trading so that you can improve access to sport and physical activity for young people, particularly those from underserved communities. We want to help strengthen your business model so that your work with young people can continue well beyond the life of the grant. Together, we can build a future where every young person has the opportunity to thrive.