Go! London Match. Trade. Grow

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Introducing Go! London Match. Trade. Grow

Are you a London-based not-for-profit or social enterprise helping young people through sports and physical activity? Go! London Match. Trade. Grow is here to help you make an even bigger impact.

The programme is about boosting your organisation’s trading activity so you can invest in youth sports and physical activity, both now and in the future. We’re offering 12 months of tailored learning support (worth over £11,000) plus a Match Trading grant of up to £25,000 to help grow your trading income. It’s designed to strengthen your organisation, so you can continue creating opportunities that lead to better social outcomes for young people.

At a glance

Who Can Apply               London-based not-for-profits and social enterprises supporting young people (ages 4-24) through sports and physical activity.
Income Requirements

Trade Up Level: Minimum £20,000 income.
Scale Up Level: Minimum £150,000 income.

Funding Available Match Trading™ Grant of up to £15,000 (Trade Up) or £25,000 (Scale Up).
Learning Support 12-month tailored programme worth over £11,000, including 8 days of group learning, Action Learning Sets, and study visits.
Application Deadline 1 pm, Monday, 2nd December 2024.
Programme Start Date March/April 2025.
Focus Area Boosting trading income to invest in youth sports and activities, with a focus on underserved communities.

What’s on offer

  • Learning & Support Worth Over £11,000: You’ll get 12 months of hands-on support, including 8 days of group learning, Action Learning Sets, and study visits. Gain the knowledge, skills, and confidence you need to grow your trading, develop your leadership, and collaborate with others on the same journey.
  • Match Trading™ Grant of Up to £25,000: Choose the level that suits you—Trade Up (up to £15,000) or Scale Up (up to £25,000). You’ll receive 20% of the grant upfront to kickstart your growth, with the rest paid as your trading income increases. It’s a powerful incentive to help your organisation grow and make an even greater impact.

Grow Your Trading, Boost Your Impact

We’ll challenge you to increase your trading income over 12 months. This could mean trading activities directly tied to youth sports—like contracts with schools or local authorities—or other types of trading, such as catering, events, or merchandise sales, with profits used to support youth activities.

Who can apply?

Go! London Match. Trade. Grow is open to London-based not-for-profits and social enterprises dedicated to helping young people, aged 4-24, access sports and physical activity, especially in underserved communities. If your organisation has been running for over 18 months, with income of at least £20,000 (Trade Up) or £150,000 (Scale Up), and you’re ready to grow your trading income, we want you!