Go! London Match. Trade. Grow

Introducing Go! London Match. Trade. Grow

Go! London Match. Trade. Grow is for London-based not-for-profit organisations and social enterprises aiming to support young people through physical activity and sport, particularly young people from underserved communities. The aim of Match. Trade. Grow is to challenge your organisation to grow its trading base, so you can invest in youth sports and physical activity now and for the future.

We want to invest in your organisation, so you can create opportunities for young people that will lead to better social outcomes for them. Match. Trade. Grow is a combination of 12 months of learning support worth over £11,000, and a Match Trading™ grant of up to:

• £15,000 for Trade Up Level
• £25,000 for Scale Up level

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At a glance

What’s on offer

• Learning & Support Worth Over £11,000: You’ll get 12 months of hands-on support, including 8 days of group learning, Action Learning Sets, and study visits. Gain the knowledge, skills, and confidence you need to grow your trading, develop your leadership, and collaborate with others on the same journey.
• Match Trading™ Grant of Up to £25,000: Choose the level that suits you—Trade Up (up to £15,000) or Scale Up (up to £25,000). You’ll receive 20% of the grant upfront to kickstart your growth, with the rest paid as your trading income increases. It’s a powerful incentive to help your organisation grow and make an even greater impact.

Grow Your Trading, Boost Your Impact

We’ll challenge you to increase your trading income over 12 months. This could mean trading activities directly tied to youth sports—like contracts with schools or local authorities—or other types of trading, such as catering, events, or merchandise sales, with profits used to support youth activities.

Who can apply?

Go! London Match. Trade. Grow is open to London-based not-for-profits and social enterprises dedicated to helping young people, aged 4-24, access sports and physical activity, especially in underserved communities. If your organisation has been running for over 18 months, with income of at least £20,000 (Trade Up) or £150,000 (Scale Up), and you’re ready to grow your trading income, we want you! You can read more about the eligibility criteria here.

How to apply

The first step is to register your interest in the programme. Once we have your details, we’ll be in touch with everything you need to apply to the programme: guidance notes, details of online information sessions and a link to the application form.

Trade Up or Scale Up?

Go! London Match. Trade. Grow will support leaders of 30 social enterprises and trading charities who are committed to increasing their trading over the next year. There are two levels of this programme:

Trade Up (with a Match Trading grant of up to £15,000):
• for 15 earlier stage and growing organisations
• current income of at least £20,000
• This level is suitable for earlier stage organisations, or organisations that
are new to trading.

Register interest in Trade Up

Scale Up (with a Match Trading grant of up to £25,000):
• for 15 established organisations
• current income of at least £150,000
• This level is suitable for more established organisations that already
have some trading experience.

Register interest in Scale Up

About Go! London – The biggest community sport fund in the capital, supported by The Mayor of London, London Marathon Foundation and Sport England in collaboration with London Marathon Events and London Sport. This is a new £19.5 million partnership which aims to build a fairer London, support sport and physical activity in London, and help children and young people access sport and physical activity.  For more information, visit: www.golondon.org.uk