Building income for social impact through sales
This interactive and practical workshop will provide you with the essential strategies needed to boost traded income through sales, ensuring a more sustainable and less grant-dependent future.
After this workshop you will be able to
- Know who will pay you for what you do
- Identify new ways to generate unrestricted income
- Engage new customers and partners
- Be less reliant on grants
Course content
Identifying Target Markets, Customers and New Revenue Streams
Understand the landscape of potential clients and define the characteristics of ideal customers for your social enterprise. Identify new revenue stream ideas.
Sales Activity and Targets
Setting and achieving business development goals, including establishing practical sales targets. Participants will learn how to measure success in their sales efforts and identify the critical sales activities that drive revenue generation
Reaching Your Target Audience
Explore various channels and methods for effectively reaching and engaging your target market. This includes digital marketing, community engagement, and partnerships.
Led by sales and non-profit expert Joanna Sadie
Joanna has over 22 years of sales, sales training, sales consultancy and recruitment experience. She has extensive commercial experience gained from over 12 years in the competitive world of media and newspaper advertising sales, where she held a number of senior sales and account management positions.
In 2000 she established Leapfrog. Through Leapfrog, she has consulted, trained and coached a wide variety of SME businesses across a range of industries, including technology, marketing, media, non-profit and professional services, to help improve the performance of their sales teams working with them to increase turnover, penetrate new markets and develop relationships with existing clients.
Joanna has a successful track record as a trainer and is passionate about helping people move from average to exceptional performance. She brings an enthusiastic, engaging and consultative approach to training and a desire to help people unlock their true potential.
Location
This workshop takes place live online via Zoom.
Joining details will be emailed to you in the run up to the workshop.
Book now
Book your place immediately with a credit or debit card via our website using Stripe, our payment processor. We’ll send you a booking confirmation right away (check your spam too).
Please only request an invoice if absolutely necessary and if it is for an amount over £500.
Please note our terms and conditions: we can offer a full refund provided you give us at least 7 days’ notice (within 7 days you can substitute the participant for someone else).
| If you have any questions about the course or the booking process please contact Charlie Wright [email protected] |
Joanna has over 22 years of sales, sales training, sales consultancy and recruitment experience. She has extensive commercial experience gained from over 12 years in the competitive world of media and newspaper advertising sales, where she held a number of senior sales and account management positions. In 2000 she established Leapfrog. Through Leapfrog, she has consulted, trained and coached a wide variety of SME businesses across a range of industries, including technology, marketing, media, non-profit and professional services, to help improve the performance of their sales teams working with them to increase turnover, penetrate new markets and develop relationships with existing clients. Joanna has a successful track record as a trainer and is passionate about helping people move from average to exceptional performance. She brings an enthusiastic, engaging and consultative approach to training and a desire to help people unlock their true potential.