6 of the Best: recent social entrepreneur reading

Posted on June 22, 2010 by sse

Here's half a dozen recent posts and articles from experienced folk, well worth a read if you're in the social entrepreneurship world:

– Craig Dearden-Phillips on public speaking: "….Step two is to watch carefully how people are responding. Do they look
bored – if they do, change gear, forget the plan. One person will
always be sleeping. Ignore this if others look ok. The odd person will
also suddenly get up and leave. Again don't worry – they are normally
taking a call or a pee. The overall mood is what matters."

– Canadian social entrepreneur Al Etmanski on the importance of reciprocity:"We ignore reciprocity at our peril. It
is no surprise social breakdown and diminished civic involvement
coincides with our economic troubles. Reciprocity creates and
strengthens relationships and social networks. It is the foundation of
associational life of social life"

– Nat Whittemore on Gates and Buffett's billionaire pledge: "I want these billionaires committed to the movement to change the world
for good, but the broader societal conversation we have to be having
can't just be about "giving back." It has to be about the very nature
of wealth creation, and the opportunity for the proto-Gateses and
Buffetts of the world to build lives of meaning, value, and yes
material wealth with a more integrated approach to social change from
day one."

– Liam Black on staying focused on the core values of your business: "If you are running a real social enterprise don’t be distracted. Stay
focused on your customers, your cash and your colleagues. Anything else
at this time is a risky indulgence."

– Anna Coote of New Economics Foundation on Big Society: "Co-production is an idea whose time has come. Co-production…builds local networks and strengthens the capacity of local groups. It draws upon the direct wisdom and experience that people have about what they need and what they can contribute, which helps to improve well-being and prevent needs arising in the first place"

– Jeffrey Bradach on Scaling Social Impact (in SSIR): "Fifteen years ago, I started doing research on the challenges of
taking nonprofits to scale. The topic was still under the radar both
in the university and out in the field. My focus was growth through
replication, and when I presented papers and case studies, nonprofit
audiences often dismissed the ideas as “too corporate.” As one
audience member said to me: “We are not McDonald’s. You cannot
use a cookie cutter to replicate the work we do.” "

What are the policy and communications futures for social entrepreneurs?

Posted on June 16, 2010 by sse

My role at SSE is Policy and Communications Director, so in keeping with that, today a bit of policy, and a bit of comms.

First up, I contributed to the Society Guardian podcast (in association with KnowHowNonProfit which is well worth a look) and produced excellently by Sound Delivery, an organisation started by SSE Fellow Jude Habib. With Public Services editor David Brindle as host, I joined Stephen Bubb from ACEVO in the Guardian's impressive in-house studios, and we discussed the Big Society, the new influx of MPs with a charity background, and the renaming of the Office of the Third Sector to the Office of Civil Society. You can listen / download here for our thoughts on what's ahead.

Secondly, from a communications perspective, this slideset came across my radar from the ever-industrious Ben Matthews at Bright One. It's an initiative called Charity Comms 2020, and features great tips, advice and future thinking about how communications will change in the future for the sector. Jude pops up again here, along with a whole host of media experts and practitioners. Here's the set of slides:

CharityComms 2020

View more presentations from Ben Matthews.

Deep impact: the how, who and why of social enterprise measurement

Posted on June 11, 2010 by sse

It was a full day of impact measurement on Wednesday this week. Which for an evaluation + metrics geek such as myself, is a day of utter joy….

First up, I did my "Introduction to social impact measurement" workshop with the new SSE Cornwall cohort of social entrepreneurs. The starting point for us is to help them get a full understanding of the story of how they make a difference (their "theory of change"), before diving into indicators, tools and methodologies. As well as demystifying some of the measurement jargon…

What's always interesting about the process of mapping that story out (a methodology unapologetically cribbed + developed from the new economics foundation) is that it is also an incredibly useful planning tool, and also leads to better communication of the project or idea. The message I emphasised was the importance of measurement in the current climate: funding or investment or contracts without strong evidence will be extremely scarce. So it is more crucial than ever. And there are no excuses for not measuring our social impact; a point I was also making in this video (quickly!) at Chain Reaction's Stronger Communities get-together on the Big Society.

Having come back from Penzance on the longest-train-journey-in-the-world (possibly), I headed down to the Garden Museum for the SE100 awards event, wondering who would win. Read more about the winners and the event here. It is an excellent initiative which recognises growth in turnover, but also has impact measurement built into its very core. Congrats to Mow and Grow, FRC Group and Create Leeds, and to all the nominees. And congrats to Tim West and the team at Social Enterprise Mag (along with all their various partners + sponsors) for pioneering the index. As Doug Richard noted in his closing words, when a sector or movement has an index, it's getting serious. And for me, an important development to have the recognition of awards tied to demonstrable evidence and proof of success: again, incentivising others to grow their impact, and measure that impact. Which, as Peter Holbrook and Nick Hurd said, is exactly what will be required in the current economic situation. I'm hopeful that some of those Cornwall SSE students, and others around the UK, will be applying for the trailblazer award next year.

It is well worth reading the full SE100 documentation, which includes some interesting discussions about the Future Jobs Fund (which was crucial to Mow and Grow's growth), regional breakdown of the 100 organisations, and several really good practical case studies of how impact can be grown and measured.

Finally, it was interesting to note the announcement on the same day by Nick Hurd of the end of Futurebuilders in its current form. Future revenue from the fund (i.e. in loan repayments) will be used to give grants to stimulate the creation of groups and initiatives at a local + neighbourhood level; to be called "Communities First", according to a speech by Francis Maude. On the one hand, I largely agree with this decision: in the manifesto pulled together by social entrepreneurs and social entrepreneur support agencies, we called for freer, direct local investment in locally-based social entrepreneurs through seedcorn grants and support (see here for detail); we recommended this because "many start-up and fledgling social entrepreneur-led initiatives are
responding to needs in their own communities not being met by any
current, commissioned public service provision" and that freer local investment is key to "encouraging innovation, active citizenship, and devolution of power"; I think this has much crossover with what is being proposed.

On the other hand, as we're discussing impact, the evaluation of Futurebuilders is worth a look (full report pdf here). Reading it for me, I don't think there's much doubt that it became more efficient, in its second incarnation, at giving out funds and selecting appropriate organisations for those loans (conversion rate, disbursement etc). Indeed, the evidence for impact on organisations' financial health and ability to deliver public services is strong; that for social returns and outcomes much less so. And there are some strong findings about the fact that these were new, 'unbankable' loans not being made elsewhere, providing new capital (i.e. they were highly 'additional')

Around 19% of loans went to smaller organisations (income under £100k) which is higher than I thought. Though it is interesting to also see that those organisations only won 10% of the contracts that FB investors gained (large orgs with turnover over £1m gained 46% of contracts by value). One assumes that all this has been fed into the decision-making process, otherwise (in effect), why do it: certainly, the evaluation's conclusion notes that social investment of this type will have to be looked at again in the context of more constrained social finances. And it is perhaps a decision also as much about policy emphasis (on social capital, community responsibility, and so on, as opposed to a relatively restricted version of 'public service delivery contracts') as about the type of investment (grant rather than loan). It will be fascinating to see what form the Big Society Bank takes, which Nick Hurd has stated is top of his agenda, and how it builds on all the experimentation and experience of the full range of social investors, including Futurebuilders.

Learning by doing: a social entrepreneur’s take on Big Society

Posted on June 6, 2010 by sse

I've been reading a few of the responses to the Big Society vision outlined by the new government. For example, you can get Stephen Bubb's take at ACEVO (pdf), and Martin Brookes et al's perspective at New Philanthropy Capital. Both worth reading if you get the time, raising some interesting challenges.

But a response that resonated with me from our work here at SSE was one that came through to me on my TheyWorkForYou alert (timely, seeing as we are now in a new era of open data): Lord Mawson, who founded (with others) CAN and the Bromley-By-Bow Centre, put forward his thoughts in the House of Lords in the Queen's Speech debate. You can read the whole thing here, but I've selected a few sections that stood out to me from the social entrepreneur / practitioner's perspective. Seeing how this was picked up and covered once I'd tweeted it round, it seems that others also found it relevant. Key points? Back people, not structures; encourage "learning-by-doing" environments; cross-sector partnerships; don't reinvent, but build on the work of those who have innovated.

Lord Mawson:

"We all know that it is crucial for a new Government to lay solid
foundation stones on which real change and development can grow. Real
change is elusive and may not come to fruition until a Government have
left office. Effective innovation can take a generation and requires
committed individuals to champion it. It is rarely captured in a policy
document, written by what my colleagues affectionately refer to as "the
bright, young things". Real change has to be grown and deeply rooted in
communities, otherwise, as I suspect that new Labour is discovering, it
will be blown away like the sand when the first gust of wind comes
along.

[….]

"…What are the lessons? How do you create a big society and lift the game
in education, health and welfare? First, I would suggest that this
Government support organisations that already have a successful record
of reforming public services. Do not reinvent the wheel, but build on
what works. They should back success and learn from their many years of
detailed practical work. Do not, as new Labour so often did, take their
best ideas, pass them to the Civil Service machine and exclude these
experienced innovators. Let them take the wheel. Support them and enable
their efficiency. Do not think that it is now the Government's job to
take control. It is not. They should take the long-term view.

[…..]

"I would ask the Minister how he will practically encourage new
environments where people 'learn by doing'. Will he get his hands dirty
by planting the seeds of enterprise in the fertile soil outside the
comfortable but dry world of theory? If this new generation of
politicians is to gain any understanding of how the real world works in
practice, and not hide in the bubble of Westminster, I would humbly
suggest that each Member of Parliament should become involved in one
project in their constituency to play their part in building the "big
society". Do not pontificate about it: do it. Legislators might then
begin to understand the relationship between legislation and practice
because attempting to deliver a new school, health centre or service is a
practical nightmare nowadays, given the number of contradictory hoops
laden with half-baked ideology that practitioners like me have to jump
through. The confusion that exists between delivery and democracy is a
minefield. The micro is the clue to the macro. Learn from it and gain
the public's respect in the process.

[……]

"the idea that devolving power to local authorities will deliver a
plurality of outcomes is not always correct either. Local authorities
are not neutral when commissioning services. They often have an aversion
to selecting innovative approaches because they do not understand them.
Many of their staff have only ever worked in the public sector. They do
what they have always done, but change the wording on the forms to
please the Government of the day. Look carefully and you will still see
the same bodies under new clothes. Local authorities are often the least
likely to choose an innovative approach to service delivery…

[….]

"Partnership is a great thing and the present financial crisis is the
time to embrace innovation. Never miss the opportunity presented by a
good crisis. If you are to deliver, I would humbly suggest that you do
not rely on structures or theories, but on people. Back the best people,
be they in the business, public or social enterprise sectors, and,
funnily enough, you will be fair to everyone."

———–

On reading it all again, I'm also struck by his focus on relationships, and trusted relationships as the foundation of useful, productive partnerships. This was also something that came up continually at the Chain Reaction Stronger Communities event last week, and seems central to painting the right pictures on the canvas of Big Society.

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