by Zoe Amar
Photo Credit: giulia.forsythe via Compfight cc
Does your organisation have a social media strategy? If not, you’re far from alone. Whilst social media has been widely adopted by many charities and social enterprises, many are either still fine tuning their strategies or wondering how best to get started.
The benefits of having lost the argument over who should have the long commute with my wife is that I have plenty of time to catch up on podcasts and a bit of work-related listening on the way in (and back). Though the journey itself is routine, it also provides a chance to listen to things that are outside the normal sphere of work stuff, and stretch the brain a bit.
At the moment, there's a few programmes I'd heartily recommend:
1) Guardian Charity Effectiveness Podcast: this time on What makes a good leader? and withan excellent line-up including Debra Allcock-Tyler from DSC and James Partridge from Changing Faces (who is one of the most admired leaders here at SSE). And a bit of SSE representation from SSE Fellow Debbie Ariyo from AFRUCA, phoning in on the lack of diversity in leadership in the sector. All produced by another SSE Fellow Jude Habib's organisation SoundDelivery. Plenty of nuggets here on leadership, challenges ahead in 2011, and keeping focus whilst retaining a long-term view.
2) Peter Day on Not for Profits: Peter Day is a genius, as far as I'm concerned, and have often mentioned his great podcasts about the world of business here before. This episode includes his recent appearance at the Good Deals conference a few weeks back, and looks at the recurring issue of scale. Does the non-profit sector need to become more like the market? Challenging and valuable listening.
3) More Or Less: There are, of course, geeks in the sector, many of whom are operating in the evaluation field (I was delighted to learn on a recent visit to New Philanthropy Capital that they had a feedback form after their Xmas party: that's devotion to the evaluative cause right there…). My own inner geek loves More Or Less, which is all about looking at the numbers behind the stories: this week it looked at the issue of student debt, and how much people would actually pay. The sanest, most reasoned take on that issue heard all month.
4) An interview with Matthew Taylor: Podcasting in the sector is rare, so also been enjoying this recent initiative from Social Investment Business; Matthew Taylor, Chief Exec of the RSA is a really interesting thinker on a lot of big current issues: Big Society, civil society, engagement + membership, citizen-centred social action, the power of networks and more. Very much worth 10 minutes of your time
Happy listening….
Lots to do, lots to read, lots more to do….
My last post-holiday round-up seemed to go down well, so thought I'd do the same for August as I did for July. No particular rationale, just stuff I've found interesting or think might be relevant. Hope it is. Enjoy:
– The big hairy article of the month was in the Economist (I assume by Matthew Bishop), titled "Social innovation: let's hear those ideas" which covers how the US and UK governments are seeking to encourage social innovation and social entrepreneurship. Also includes cogent round-up of Big Society agenda to date.
– If you're interested in working out what the hell is happening with Local Enterprise Partnerships (*entire readership switches blogs*), then this round-up is the best place STILL to do so.
– Some interesting stuff written about the Big Society. Dai Powell of HCT's ("The clock is ticking on the Big Society") and Geoff Mulgan of Young Foundation's ("Can the Big Society be more than a slogan?") stood out for me, along with Craig Dearden-Phillips call for a constructive, engaged response See http://del.icio.us/SSE/bigsociety for more
– Twenty by Twenty: twenty essays on future of social enterprise, charity et al by good (as well as big) names
– Great social media decision-making guide for social entrepreneurs / non-profits from US experts Idealware
– Good piece in the New York Times about a social entrepreneur (don't be put off by the title): What Exactly Is A Social Entrepreneur?
– Giving is no longer a government preserve: interesting piece in the Telegraph touching on social entrepreneurship + big society
– Amanda Jones of RedButtonDesign in Director magazine on the trials and tribulations of raising funding/investment as a social enterprise
– Nice (Canadian) round-up of summer reading for social entrepreneurs which of course you can buy in the SSE bookstore
– Social enterprise start-up: 3 lessons to learn….by Involver
– Worry isn't work: Don't be Anxious! wise words from Dan Pallotta in Harvard Business Review; now if I could just follow his advice…
– Happy tale of a women's social enterprise (minicabs for women only) struggling, thriving and becoming the subject of a BBC comedy show
– Ten tips on elevator pitches; I think the Brits aren't as good at this stuff (myself included); I think we do escalator pitches….so will try and read 5 lessons from 150 start-up pitches as well
– Merger advice for small and medium orgs + collaboration advice from Bassac and others….
– ….and, for balance, an argument on DSC against merger: Total efficiency is the enemy of freedom
– Pollgate: the results of the storm in our own particular UK #socent teacup; but gratifying nonetheless!
– Freeing the Social Entrepreneur: a piece in Stanford Social Innovation Review well worth reading, covering founder syndrome, leadership and much more
– Great video on the Homeless World Cup and its impact: warms the cockles and all that
– The Social Intrapreneur: a field guide for corporate changemakers…. ; well, those MBA-ers had to come up with something :0)
– Alex Nicholls says Social Entrepreneurship Is Growing Up on Dowser.org. Which I would heartily endorse. So I'll end with the good professor's words. Cheers:
”We're moving into a period of much more critical analysis of social entrepreneurship. We've ridden a wave of consensus; we're all hugging each other and patting ourselves on the back. There's been lots of money pouring into this and support from governments. I think all that's changing. We've had an economic calamity, governments are looking at austerity, foundations are pulling back, the media and others are getting more critical. I think we're going to have a critical decade for social entrepreneurship, and that's great. It's high time we looked at the stuff that's useful and does have impact and the stuff that has no impact at all, and I think we're going to have a big reality check. The hero-worshiping, self-congratulatory period's over. I don't see that as a challenge; I see it as a sign that we're growing up.”
I was inspired to write by the latest issue of Third Sector magazine this week. Not a sentence I've written too often, perhaps, (tend to rely on it for news, rather than inspiration…) but there were three thought-provoking pieces in the current issue.
The first was what is probably the best interview I've read with Nick Hurd, the Minister for Civil Society, on the Conservative approach to the sector. There are some good challenges here for naysayers and cut-watchers alike, and a good summary 'progress report'.
The second was by John Kingston of Venturesome asking "How can we increase supply of capital to the third sector?' I'll cover that in a forthcoming post on Big Society Bank / social investment
And the third was a great challenge from Craig Dearden-Phillips to move away from just complaining politely about cuts (and doing so ever more loudly) and to think radically about how to react, survive, thrive and reconfigure in the current context. To be constructive about the Big Society agenda.
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To that end, I've been reading up on one initiative bubbling away in the affiliations of the Big Society Network: the concept of a Social App Store. David Wilcox, arch social reporter, suggested this as an idea and it has begun to be shaped and formed online by the contributions of others. His outline of it is here, and you can read the subsequent discussions here. The concept is summarised as follows:
It will aim to offer online users simple navigation to easy-to-use
content and tools for social action – some free, some paid-for. It will
offer developers of how-to materials for social action the opportunity
to showcase their existing work, and work with others to develop new
offerings. By creating a substantial market place it will provide
developers with an incentive to develop or re-purpose materials in
formats easy to use by those new to social action.
In principle, I like a lot about this: making ideas accessible, thinking radically about how we can scale up their take-up, a commitment to openness, the potential largeness of reach, democratising design / co-production, utilising new tech to connect, providing a real product (or even 'shopfront') to what big society is and means, financial transaction / trading element and so on. Much to build on and work with here.
My constructive questions or concerns are: is the language alienating (does it smack of metropolitan smart-phone-owning tech-savvy people etc)? Others, including David, have noted this already though, and suggested alternatives. More substantively, it is the communicated sense that this type of social action can be 'downloaded and installed' (to borrow the terminology) so simply. Implementation of such work is not one-click and instant, but, often, achieved with hard slog and determination over the long haul. And it is often challenging and difficult and messy. Where I can get up and running with an app or MySociety website cleanly and instantly, other social projects and tools need support, capacity, confidence and persistence to put into action.
The associated risk, therefore, is that this is just toolkits 2.0: everyone in this sector knows there is a toolkit or a resource for everything from community planning to social impact measurement, and also that creating the content after the project (because you wrote it in the bid) is often the easy bit. An online store of these won't change that. (see Richard's recent post on SE Toolbelt for a similar take). Materials, by definition, are only the substances out of which things are made.
So my suggestion is to think and proffer questions about what offline support might look like: who the store workers or shop assistants might be, and where they might be located. Are they voluntary, app-ointees, connected to existing local networks? Are they located in actual stores (as David Barrie suggests in his response in the group discussion)? Where are the learning loops or support networks for those 'downloading' from the store, and what might those look like? Or is there a phone hotline to talk through problems? (the equivalent of e-mailing the app developer?) Will there be any quality control or measurement of success (app-raisals?), or is it genuinely radical in its devolving of trust and, possibly, resource?
Much to ponder, but also much to build.
The SE Toolbelt is an online information platform aiming to provide social entrepreneurs with practical resources that have been developed by their peers. It boasts 1000 or so items of various shapes and sizes on its data base, and these are grouped broadly by business topics and sectors.
From the School’s point of view, you can imagine an ideal scenario where someone with a fledgling project could find a precedent, capitalise on pre-existing market research and a functioning business model, and adapt them to a new enterprise. More developed organisations could research approaches to scaling best practice or SROI in a format that is, in principle, an extension of, or addition to, the peer learning process.
Thumbing through the available materials, however, I’m sceptical of the claim that SE Toolbelt “brings a grassroots practitioner perspective to the fore”. The site is a library of business school-esque articles on topics from Marketing and External Communications to Risk Management – interesting in themselves, but part of the top-down academic approach that the site is hoping to challenge.
It is easier to see a way for a collection of case studies to find their way into the SSE programme, supplementing live witness sessions with further examples.
At the moment though, most studies are based in North America, or hot beds of social enterprise in the developing world, particularly India. There is relatively little based in, or coming from the UK, which means students will always be dealing with a different legal system, funding structure, cultural and social context etc. But this doesn’t stop entrepreneurs in the UK getting involved, and it may be that as the site grows it will become increasingly relevant. Like any online platform, Toolbelt will be useful if it’s used.
[Richard is currently interning with SSE, helping on a wide variety of projects. You can also follow @SEToolbelt on Twitter]
