News barrage: ECT, added value, the future of enterprise

One of the (few) benefits of the lengthy commute in to work for me is to do some reading / listening of relevant information on the way in. Inevitably, on Wednesdays this means Society Guardian. Sometimes, there’s little of direct relevance, and then sometimes the whole thing feels like it’s waving at me. Like this morning:

Big article on ECT; I think it’s a very good article. Though it doesn’t clear up the precise details of the CIC stuff, it does give some reasoning behind what has happened and, rightly, emphasises the most important outcome: jobs secured for those in the company. I spoke to the journalist writing this, and am pleased that he interviewed Steve Sears directly and told it this way. Still unanswered questions about CICs (nothing from the regulator, and the legal person behind it could only say that it made being taken over much easier….as if that was a positive?), but the story is clearer.

– An editorial on the the lack of evidence / proof that the third sector is any better (or provides any significant added value). I’d agree with much of this, and the need to measure and demonstrate social impact….but am disappointed at the emphasis on cost ("The third sector says it offers "something extra". But extra will cost
extra. Buying services from the third sector requires an uneven playing
field or, as the MPs diplomatically put it, "intelligent
commissioning", which could well raise unit prices"
) without a similar emphasis on the benefits. For example, a place on the SSE programme has a higher unit cost than, say, 4 Business Link advice sessions….but the benefits are of a completely different order (and there is proof). Also what about the savings in other areas (benefits system, health service, social care, crime etc) that result from the (minimally) greater investment?

– The third thing was Peter Grigg’s piece promoting the new report from Make Your Mark and Demos called The Future Face of Enterprise. There’s some interesting stuff here, though I confess the commute isn’t long enough to have read all 157 pages yet. It ALL seems relevant, in different ways, though much won’t be new to regular readers of this blog, namely:

  • people (especially young people) are seeking more meaning / purpose from their work
  • people (esp. young people) are seeking outlets for their innovation and creativity
  • money still motivates, but (increasingly) so do other things: frustration, personal mission, inequality
  • self-employment can be a route out of frustrations (and flexibility / work-life balance)
  • unlocking entrepreneurial talent, regardless of sector / organisation, can be key to success
  • there are significant problems in society that need addressing that government can’t do (alone)

All of which leads to a growth in those interested in, engaging with and involved in social entrepreneurship and social enterprise. I’ll try and get to read it all in the near future…

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Thursday round-up: 2gether, 2 winners, 2-pennorth

Quick round-up; am in Belfast tomorrow at SSEI so won’t be an end-of-the-week trawl.

– Enjoyed my one day at 2gether08; mixed feedback, but then that’s what you get with a mixed crowd, I guess…and a mixed line-up; networking was great, even if the social media-meets-social good crowd is a realtively small and incestuous one. Do check out the site for video of the sessions and speakers: there was a lot there….include myself and Cliff from UnLtd now in full technicolour video apparently….

– At the event last night, they announced the New Statesman New Media Award winners. Check out the list here, including two SSE Fellow-led/involved organisations, Patient Opinion and School of Everything. Congratulations to Paul Hodgkin and Andy Gibson (and the rest of Everything), as well as all the other nominees, which included SSE Fellow Nathalie McDermott for the excellent SavvyChavvy

– Am not avoiding talking about this, but easier to check out previous posts, or my comments on Rob’s blog for my two-pence worth of views….

Doing very nicely by doing good: the Economist’s take on microfinance making macro profits

– Room to Read founder John Wood featured in the Sunday Times; interesting feature on an amazing organisation

– Lots on social enterprises in the health sphere and pensions….check it out on Third Sector et al. You’ll be glad to know you can TUPE yourself over. For nurse-led stuff, you’d do well to check out Entreprenurses (and their recent 5-part podcast), the fount of all knowledge and expertise on the subject

– Finally, self-referential link news: this blog got picked up by New Start (who also have a decent article on ‘accidental social entrepreneurs‘) and, halcyon days indeed, Social Enterprise Coalition‘s Media Monitor….

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Is mission drift better for your bottom line?

One of SSE’s strengths over the past decade or more has been its adherence to both a central mission (supporting and developing social entrepreneurs in order to etc etc) and a central product (long-term action learning, practitioner-led, and peer-networked programmes, involving a variety of different interventions). This has given the organisation clarity of focus, and a well-refined, improved and robust product offering: a proven methodology that is replicating around the UK (am just back from Penzance!).

But the flipside to that clarity and focus is that it can affect flexibility, the ability to change with the times and, to an extent, the ability to seize a varied range of opportunities. This isn’t totally the case with SSE, as our work has, if anything, become more and more relevant over time….and the programme appeals to a wide range of audiences. Nevertheless, I have been frustrated recently looking at other organisations who, seemingly, go for anything vaguely in this sector….decisions that are clearly powered by pound signs, not purpose.

When doing Myers-Briggs or Belbin-type team analysis, a key person is the ‘values holder’…the person(s) who is principled and helps keep an organisation focused on its mission. The person who will discuss and debate with those who are pushing for a more diversified / entrepreneurial route. Ideally, those debates end up at a healthy central position between the two. But there are a few organisations for whom the values holders seem to have (literally) left the building. Or whose lack of clarity about their product / specialism is actually beneficial because it means they can shape themselves (or a work programme) to fit any tender, application or proposal. And this is, arguably, particularly the case in the social enterprise / entrepreneurship world where the primacy of the financial and social missions is less evident.

I’m not normally a fan of management tools and frameworks, but I am a fan of the old mission-money matrix. The one below comes from Fieldstone Alliance’s Tools You Can Use:

06944xmissionmoney_matrix

I particularly like the imagery here….obviously the ideal is everything falls in the ‘star’ category, but the reality is often activities dotted in all three (heart, star, cash) categories. If you’re doing anything that loses you money and has nothing to do with your mission, then please stop now, as the sign suggests.

What’s important in using this simple tool to evaluate business development choices is to have clarity of mission first and, ideally, clarity about how you’re measuring that impact. Otherwise, financial sustainability can naturally become the pre-eminent force, and you end up with organisations sustaining themselves in order to….well… sustain, rather than in order to achieve the social impact / mission that prompted their establishment.

Of course, this is a balance, as I’ve discussed before. And money remains of utmost importance…….but importance as a means to achieving social change, not in and of itself. And, ultimately, drifting off mission will have medium-to-long term effects: staff leaving, internal disputes, diminution of credibility in any one field/area, reputational damage from competition at all costs and so forth. Drifting starts with rapid movement and a swirl of activity….but soon forms into a frozen, stationary mass.

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Is there a left-right divide in social enterprise?

The rumbling debate about ECT and its takeover and its CIC status (or lack of, now its recycling arm is privately-owned) has continued over on the Society Guardian’s Joe Public blog, with Patrick Butler asking "Does it matter if a social enterprise is bought up by a big corporate?". It’s a fair question, and a pretty decent summary of what the ECT Recycling takeover looks like from an ‘outsider’ point of view.

What’s been interesting has been the comments that have followed from ‘insiders’ such as Craig Deardern-Phillips, Jim Brown and others (I’m SocEnt on there, btw). Beyond the calls for clarity on the detail of the situation, which I echo, it’s been interesting to see how have been categorised (in some cases by themselves) as on the left or right of social enterprise. In summary, this seems to mean those who are concerned with community governance / ownership / democratic accountability are on the "left", while those who are (more) comfortable with influencing, partnering and being absorbed by the mainstream are on the "right". In the case of ECT, as this illuminating post by Rod Schwartz highlights, this means it could be viewed either as a cause for jubilation or concern

As Rod (somewhat provocatively!) writes: "Readers of our blog will know that we normally applaud when successful social entrepreneurs sell out"….before going on to state that ECT maybe didn’t get as good a price as it could have: "Price is not everything but we cannot help but feel (and did ourselves
believe) that ECTR would have been worth more. I do not know if this
went to auction or not."
Well, it would be nice to think that ECT was looking for a strategic partner to scale up, and that that is how this all came about. But the reality, which Rod hints at in his talk of ECT’s bankers "not being very supportive" is that this was more of a short-term solution to an imminent problem. ECT already had a relationship with May Gurney, so to that degree the partnerships were being thought about. But this wasn’t a planned auction.

This shareholder vs. stakeholder terrain is too simplistic to divide into left and right, though. Neither stance is easily applied to a political party currently….and social enterprise has always been viewed as being on that centre ground (third way territory) where economic progress meets social justice. What it might instead demonstrate are the different segments along a spectrum from voluntary and charitable through to for-profit. As we go along the spectrum (and as legal structures and investment streams / returns change), different people get more uncomfortable and draw a (personal) line. And people start on that spectrum at different ends (oh, hold on, maybe it is left and right ;0). This is why people like Rod and Nigel Kershaw have berated the CIC for not allowing large enough investment to scale up social enterprise-type organisations, whilst the ‘other camp’ have pointed to the CIC’s lack of rigour around democratic and transparent ownership, and accountability to the community. Or, as one commenter puts it on the Joe Public post:

"I see the immersion of any not-for-private-profit social enterprise into
the ‘for profit’ sector as a surrender to the very set of practices and
values which cause ingrained poverty and exclusion in the first place"

Where do we stand? Well, SSE has never backed a "legal structure" as the solution, and believe that all sorts of different organisations (charities, social enterprises, for-profits) can have positive social impact. Our belief is that it is up to the social entrepreneur to choose the ‘right’ structure for them given their proposed activities, mission, financing, governance and so on. The vast majority choose a non-profit structure (regd. charity / co. ltd by guarantee / CIC etc), but some that have had the greatest social impact have had a for-profit structure. What is definitely needed is a push for all organisations in this field to measure their social impact and communicate and report transparently to their consumers / customers / beneficiaries / community / stakeholders / funders………regardless of their structure.

A final point is that the ECT story should raise the debate about the fetishisation of scale, and the best (most sustainable and most consistent) routes to achieving that. If it’s wanted / right / needed. Because there will be more organisations coming along the ECT route over the coming years.

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Heavyweight week

Been quite a week here at SSE. Both London programmes are sharing a joint study session today: John Bird‘s voice is echoing through the courtyard into our office as I write. And this morning Colin Crooks of Green-Works was the expert witness. Colin’s a great guy: he’s built such an impressive organisation over the last eight years, and he had some interesting things to say over lunch about franchising (a topic we share!), about diversification, about boards and board management, and about growing office recycling in the years to come. And that was just lunch, so I’m assuming the session with the students was enlightening and informative.

Another thing Colin mentioned over lunch was their new(er) work overseas. In particular, they’re doing some extraordinary work in Sierra Leone, where they are basically kitting out a whole town through re-using furniture from the UK: a library, a hospital and 37 schools. Humbling stuff.

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Yesterday we helped facilitate a day for the Social Enterprise Ambassadors which also had some big players in attendance: not only the ambassadors themselves, but also 25 high-ranking civil servants from across different government departments, two ministers (Ed Milband and Phil Hope) and Gus O’Donnell, head of the civil service (as someone said to me, he’s taking time out from running the country). So quite a powerful and intimidating group to work with….but it went well. The programme has taken a while to bed down and to get going (though announced last June, the appointments/launch took place in October-time), and everyone’s committed to making the most of the next two years.

In some ways, the ambassadors programme reminds me a bit of SSE, in that a group of entrepreneurs are, by their nature, not always the easiest group to lead and facilitate….and the group dynamics can take a while to settle (the old forming-storming-norming-performing stuff), particularly when the group doesn’t meet very often, and it’s difficult for all to attend each time. So still a bit of forming and storming yesterday (from some) and more norming (from others). And hopefully performing over the coming months. :0)

Ended the day at the Edge Upstarts Awards. Congratulations to all the winners (who will no doubt appear on the website soon) who included Lily Lapenna of MyBnk, Carmel McConnell of Magic Breakfast, and Forth Sector. And now we’re off to address our sleep deprivation………….

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