Military takes lessons from disruptive businesses

Great headline for an article in USA Today: “Can small businesses help win the war?“. Apparently the US military have taken note of the success of businesses such as Craiglist, YouTube, and the like, and are studying how traditional businesses are responding. Why? Because Al-Qaeda is a disruptive organisation based on decentralised leadership. See the following:

“How large, traditional companies fare in this
fight may prove invaluable in developing a strategy against al-Qaeda.
That’s why the military is going to school. A book making the rounds at
the Pentagon is The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations.
It was written for a business audience, but military strategists are
saying, “This is the best thing I’ve read that applies to
counterterrorism,” says Lt. Col. Rudolph Atallah, a Defense Department
director in international affairs.replica relojes suizos de lujo

The premise of The Starfish and the Spider
is that centralized organizations are like spiders and can be destroyed
with an attack to the head. Decentralized organizations transfer
decision-making to leaders in the field. They are like starfish. No
single blow will kill them, and parts that are destroyed will grow back.”

The three-option solution to dealing with a decentralised opponent? Change the ideology that fuels them (aka hearts and minds), centralise them (governments easier to deal with than terrorists; Google takes YouTube), or decentralise yourself. I’m not quite sure how far you can take this analogy (a decentralised  military force is a pretty scary prospect), but shows the impact on our culture and ways of thinking that new organisations/ways of doing things are having. And I might be getting hold of that book too….In fact, while we’re at it, here’s Amazon’s list of the top 10 business books from 2006 (for some reason, Amazon.co.uk only has a list of 6, of which only 2 overlap; go figure)

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Afruca and child trafficking

Debbie Ariyo, the amazing social entrepreneur who founded and runs Afruca (Africans Unite Against Child Abuse), has sent us a link to their campaigning video on YouTube. We played the video at the recent Fellowship ceremony in London, at which Debbie’s cohort of students completed their programme.

It’s a powerful video that reminds us how the most vulnerable can be treated as a commodity; a message that carries particular weight at this time of year. Long may Afruca’s very necessary work continue.

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Scarman and Hinton lectures

There was much coverage towards the end of last week of Cameron’s Scarman Lecture which featured Conservatives accepting the concept of relative poverty, and the propounding of the ‘social responsibility agenda’. The emphasis was on attacking the "causes of poverty" and, following families, drugs & alcohol and debt, comes a fount of solutions: social enterprise:

"Well I want local authorities – and large voluntary organisations – to be more permissive themselves.To take more risks. To put more emphasis on funding organisations themselves, and less on funding specific measurable outcomes.To sustain the continuity of care, so that social enterprises can
develop proper relationships with the people they’re trying to help. And in the most deprived areas I want us to be especially proactive.

Just as economic growth in the inner cities was kick-started in the 1980s by Enterprise Zones with low taxes and regulations…..so I believe we need Social Enterprise Zones today. Our Policy Review is developing proposals for areas where the planning
rules are relaxed, so communities can use buildings and space more
flexibly where there is a level playing field for the voluntary sector to compete with the public and commercial sectors…where the funding streams for social enterprise are simplified and longer contracts awarded and where voluntary work is rewarded in the tax and benefits system."

Difficult to argue with much of this, and many small/medium charities/enterprises would endorse the sentiments and the words. Cameron even responded directly to the main criticism of this focus on social enterprise + the voluntary sector ("Some people may be nervous that our faith in social enterprise and the
voluntary sector is a cloak for an agenda of spending cuts to finance
tax cuts….") and there is evidence of a good understanding of the issues of state funding and its relationship to independence/innovation/effectiveness. His answer: trust/be open.

Can’t help but be made nervous by stuff like this though: "But I am supremely confident that as we allow communities to take over responsibilities for their own neighbourhoods as we change the funding system to reward creativity and innovation we will witness a fantastic flowering of social enterprise, the like of which we cannot even imagine today."  Well, I’d like to think so, but I think a bit of underpromise and overdeliver is probably called for…. (though I guess not many politicians underpromise….)

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Also last week was the Hinton Lecture (pdf), delivered by Ed Miliband. Provides quite an interesting foil to Cameron’s lecture with some similarities (user-driven solutions, third sector as haven of innovation etc) but also a strong emphasis on the sector as voice/campaigner, engaging and representing in a way that government/politicians cannot. Obviously the major difference is that the tenor of Cameron’s speech is about getting out of the way of the sector or the "letting them get on with it" approach, whereas Miliband’s is much more on government and third sector as complementary partners.

Public services is always a hot topic but I think Miliband is right to say that

"For those that do deliver services, it is important this doesn’t become simply a battle for territory with the state or private sector and focuses on the quality of the service. And the third sector needs to do better, working with government, at showing through evidence its impact and difference in the quality of service".

Absolutely. Michael Lyons was saying something similar recently

Aside from public services, the two areas focused on were voice and building communities. There are some interesting points made here about whether it is better to be a unified voice (a la Make Poverty History / Stop Climate Chaos) or not, and about the networks of support that third sector organisations can build and maintain more effectively than government. I would only add that it is key that policy is rooted in practice (a point made by Nicholas Hinton himself, quoted by the minister), and that networks are key in this context…as support mechanisms, as routes of opportunity, as steps on a ladder, and to create strength through diversity.

Miliband/Labour are also getting a little clearer (braver?) about differentiating themselves from Cameron, which is to be welcomed, if only to be able to slide the proverbial cigarette paper between… Witness this paragraph near the end:

"You might call it social responsibility. And social responsibility therefore is the foundation of both voluntary action and a modern welfare state – not, as some would suggest, voluntary action versus a modern welfare state.

So my message tonight is this: progressive change can’t happen without you. But I also don’t think it can happen without an engaged government, working as a good partner at all levels."

Now I wonder who that "some" might be referring to? ;0)

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MySociety or WhySociety?

Great coverage of the E-Democracy 06 conference by David Wilcox over on his Designing for Civil Society blog. Of most interest to me was the following “Not just e-democracy, new democracy says MySociety founder” post. This includes:

“Once you have managed to achieve the funding for tools, fix the bugs,
get people interested it’s time, says Tom [Steinberg, founder of MySociety], to reflect on what changes
we might want to see in the system, as well as in policies. What should
we be pushing for, and what are the dangers in doing that? After the
rush to practical solutions, it’s time for some theory.

Put around the other way “what could be the wrong philosophy of
representative democracy that would lead to us all building and
spending time on tools that were actually unhelpful”.

Tom wants people who are building sites in the e-democracy field
to start talking about what sort of democracy they are building those
tools for.”

Interesting this, and it obviously follows on from something that Matthew Taylor said earlier in the conference, namely:

“The Internet, said Matthew, had helped people to mobilise. It offers
new methods of search and exposure. But does it yet really help people
engage with dilemmas and challenges, and work their way through to
conclusions? He presented that challenge to developers and advocates of
e-democracy tools.”

It is very similar to what I said to Francis Irving (one of the MySociety crowd, who did PublicWhip.org.uk and then has had significant involvement in their other projects) when we were speaking together at an event in Wales. I basically said that the use of technology had to be driven by social need, that it was a ‘failure’ if it was driven by the desires/interests of the designers, rather than the needs of the users, that the use of new tech must be grounded in the organisation’s values, and that people shouldn’t overestimate (or underestimate) what technology can achieve.

Nothing very groundbreaking or controversial there….though I did then go on to say that I felt the challenge was not developing new tools but translating internet activity to real-world action; I then added that it was perhaps instructive to note that one of the primary successes of Pledgebank was the establishment of a digital rights organisation….so was that really reaching new people, extending democracy etc, or are these sites mostly being used by internet-savvy, Guardian-reading middle-class types? [NB – I should say that I would put myself squarely in that bracket, and think all of the sites are exceptionally well-built and useful….for me].

Now this may be unfair, and I have been a champion of all their sites in the past (particularly via the Global Ideas Bank and Blog + our Social Innovation Awards) and recommend and use them regularly, but certainly what Tom and Matthew say above would tend to support that view: they are great tools, but are they really changing anything? To our students at the replicas bolsas, they are just another useful resource to take advantage of, but it is their action, commitment and focus to change things in the real world that will make a long-lasting difference.

Now I don’t think Tom has ever overclaimed what these sites they can do, but their “sexiness” to the media and to the political establishment (which is Tom’s background as a policy wonk) has perhaps led to this situation. There seems to be a stepping back in that statement above (i.e. we don’t need more tools without really thinking about whether they are needed, and what changes they will make; and what, ultimately, this is all aiming towards). Indeed, surely the subtext of what Tom says above is that they rushed to develop stuff without thinking about why they were doing it. Even the most action-prone social entrepreneurs usually know their objectives and goals before they rush headlong into delivery….

These are amazing and incredibly useful tools for information, for campaigning, for communication, for accountability and so on. But it’s important we have them in context, which is why the statements above are welcome.

 

 

 

 

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Happy Social Enterprise Day: Social Enterprise Action Plan

So, drum roll, here’s the Social Enterprise Action Plan (pdf), and the Office of the Third Sector’s accompanying press release. And what does it say? Well, it’s in four areas which are:

1) Fostering a culture of social enterprise
2) Ensuring right information/advice are available
3) Enabling access to appropriate finance
4) Enabling social enterprises to work with government

Headlines within those include:

  • Promote social enterprise within schools, providing
    curriculum materials and ensuring it is studied in GCSE and A level
    business studies courses;
  • Appoint up to 20 social enterprise ambassadors to be role models for new entrepreneurs across the UK
  • Make over £18m available over the coming years to help knock down barriers to growth and enable social enterprises to thrive
  • Support the National Council for Graduate Entrepreneurship in promoting social enterprise as a career to young people
  • Research
    new ways to provide social enterprise learning at tertiary level and
    review whether existing professional training provisions meet the
    specific needs of social enterprises;
  • Support a marketing
    campaign to promote social enterprise to young people aged 14–30
    (Enterprise Insight’s Make Your Mark: Change Lives).

Which is all good, worthwhile stuff. Other points of interest include increased funding to the RDAs for social enterprise support, £10m directly for social enterprises (though how is to be decided), and involvement for social enterprises in the Olympics. At the launch of the plan this morning, both Gordon Brown and Ed Miliband name-checked the SSE and our work, which is good to hear. Later on today, our Chief Exec Alastair Wilson will also be appearing on a Dragon’s Den-type panel with Tim Smit, Cliff Prior (new CEO of UnLtd) and Ed Miliband as part of today’s activities; who will be the Simon Cowell?

It is perhaps interesting to compare the main themes with those that Alun Michael announced in the Spring:

  • confirming the value and credibility of social enterprise through new research into the impact of social enterprise;
  • embedding social enterprise as a recognised business model by
    ensuring that the publicly funded business support provided by RDAs is
    readily available and applicable to social enterprise;
  • helping to open markets to social enterprise by working with other
    government departments and local authority purchasers to remove
    barriers within the procurement process for third sector organisations;
    and
  • encouraging new entrants to social enterprise by raising awareness
    of social enterprise among new entrepreneurs, working with Enterprise
    Insight, National Council of Graduate Entrepreneurship and the Social
    Enterprise Coalition.

Quite similar, although "encouraging new entrants" has become the wider "fostering a culture of….", but it’s all there otherwise, in a coherent and comprehensive way. It will be interesting to track the regular progress reports on the Cabinet Office website…

Lest we get too Anglo-centric though,  it’s worth noting that the Scottish Social Enterprise Coalition have also launched their manifesto (Bigger Better Bolder) today. See here for more (and to download), but the key points are:

  • Delivering 10% of public spending through social enterprise by 2012
  • Using community benefit clauses in all public procurement contracts
  • Making it easier to communities to own assets and develop enterprises
  • Developing a joined-up national program for supported employment
  • Creating new investment models for businesses making social or environmental benefits

Also today is Make Your Mark with a Tenner wherein 10,000 young people are being given £10 and challenged as follows: "Each student is ‘loaned’ £10 and given 1 month to make an impact. Participants
must work to the best of their abilities to ensure that within one
month they are able to repay their initial £10 and demonstrate how they
made their mark and what profit they made." The 50 who make the biggest profit and the 50 who make the biggest social impact will be highlighted….

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