Action-Learning

This week I had the opportunity to sit in
on one of the workshops with the SSE students. It was a great way to gain some
insight into how SSE’s model works in action. As children we are generally
encouraged to answer our own questions by experiencing something for ourselves.
The SSE workshops encourage students to answer their own questions by
experiencing something for themselves. By taking the time to question and
reflect we can intentionally change our behavior and recreate our reality.

 

Similar to the approach taken at the Center
for Experiential Learning
at St. Olaf, action learning is not just about
learning by doing: you must reflect on that experience in order to identify
exactly what it is you have learned, internalize the lessons and devise action
plans so you can take effective action in the future in a new situation,
however similar or different. Through practice, SSE students learn the ability
to ask the right questions at the right time and take action when necessary.

 

One of the interesting consequences of
action learning is that learning starts with not knowing. We only become open
to learning when we admit what we don’t know. There are no experts in these
situations, and therefore there may also not be any right answers. What is
important to note is that in situations where there are no right answers, it is
important to act in order to learn. This ability to act (or be prone to action)
is a fundamental quality of an entrepreneur. In an action-learning setting,
learning takes place by posing useful and discriminating questions in
conditions of uncertainty. Learning is about trying out unfamiliar ideas, and
involves risk and taking actions which might not work out.

 

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Economic downturn: diamond in the rough? New opportunities for change

It has been a busy first two weeks for me here at SSE. The staff members here at the school are all very dynamic individuals, each with much to add to the conversation surrounding social entrepreneurs. One of the interesting conversations I’ve picked up on here, is one about the challenge of finding funding for small to mid-size non-profit organizations. With the recent credit crunch, there will inevitably be cut backs in government spending, and the endowments of various foundations and investment trusts have already begun to subside. Many people suggest that the private sector should pick up the slack, but corporation’s are experiencing their own economic hardships, and are not likely to increase their financial support to the sector anytime soon. Meanwhile the competition among various non-profits for the available funding is ever increasing. There is constant pressure to reinvent ideas so that they appear fresh and new. This proposes a demanding, however potentially extraordinarily stimulating environment for the avid social entrepreneur.

Nearly everyone is looking to make ends meet, and non-profits are no exception. In the past decade, the solution to lack of funding resources in the non-profit sector has seen a move towards being socially enterprising. Social enterprises aim to construct alternative methods for generating revenue to support mission-based programs. A regressing economy ushers in increasing social tension and disparities. Higher unemployment rates cause individuals to seek self-employment or reinvent their careers in order to regain control of remaining resources.

People tend to take fewer risks and become less creative when the commercial sector undergoes rampant downsizing and reorganizing. Creativity requires trial and error, and no one knows what happens to those who experiment with a new approach and then fail. It takes a real leap of faith to become a test case. The irony here is that this tendency to avoid risk comes just at a time when creativity is most needed in the workplace. However, fortunately, challenging and dodgy conditions are often the type of circumstances in which entrepreneurs thrive. When times are tough, people are more willing to find deals, strike partnerships, or work towards new negotiations.

It seems as though in the current climate, attitude is everything. An optimistic outlook will likely open more doors and sustain enterprises much longer than a negative narrative. Defining oneself as an entrepreneur can take time and involves gradual building of confidence. However once someone begins to see the positive outcomes of their actions or innovative solutions, they begin to feel more passionate about identifying themselves as a social entrepreneur. Perhaps the changing economic environment will create entrepreneurs out of some individuals who may have never considered dreaming up and testing out their own solutions to persistent problems. In his 2007 Nobel Peace Prize acceptance speech, Al Gore pointed out that in Chinese and Japanese, the word “crisis” is written with two symbols. The first symbol stands for “danger,” and the second stands for “opportunity.”  A new premium has been placed on vision and strategic planning instead of short-term financial risk taking. Ultimately this type of constructive thinking will benefit everyone, even as some will suffer now.

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Made To Stick: why some ideas take hold

MadetoStick
Back in the summer, my role switched to Policy and Communications Director here at the School for Social Entrepreneurs, which has meant a) that this blog is now officially part of my role and b) I've been reading about communications….in the form, most recently, of Made to Stick by Chip and Dan Heath. It's a book all about what makes some ideas 'stick' (i.e. memorable) and, ultimately, about how to communicate ideas effectively. Inevitably they have an idea to help make their ideas about ideas memorable…if you see what I mean:

Simple

Unexpected
Credible
Concrete
                            Emotional
                        Stories

You'll note the (near) SUCCES(S) acronym. And it is successful, because I finished the book a couple of weeks ago and have just done that from memory. That boiling down into 6 words gives you the essence of the essence, but there's much more in the book to enjoy, and there's much that lies behind those six words. Particularly relevant to me, given that I head up our evaluation and impact work, was the aspects of how you can use statistics to create credibility…and keep it interesting. For, as the Heaths put it, "Statistics tend to be eye-glazing. How can we use them while still managing to engage our audience?"

No set answer, but different ways of expressing them, through analogies and stories, seems one method (which is presumably why journalists measure things in numbers of double-decker buses and multiplications of the size of Wales).

In the Emotional chapter, there's some interesting research for those seeking direct donations on why people give. And how stories are better than statistics (and better, in many cases, than a combination of stories and statistics) for making an emotional connection that engages. It's interesting to consider, in the context of the rise of philanthropy brokerage, how people who are primed to feel are much more likely to give than people who are primed to calculate. Of course, it's about tailoring to your audience (the geek donors love those metrics, presumably), but the fact that being analytical "hinders our ability to feel" stayed with me.

Most of all, though, I will take away much from the chapter about Stories. Particularly, stories as a means of making people act (while a credible idea makes people believe, and an emotional idea makes them care, stories can inspire and simulate…and lead to action), which is really at the heart of SSE's practitioner- and peer-led methodology. At times, I felt the Heath brothers were writing our material about why we use expert witnesses: "The story's power, then, is twofold: it provides simulation (knowledge about how to act) and inspiration (motivation to act). Note that both benefits, simulation and inspiration, are geared to generating action". Which is something to quote when we get asked why we don't use teachers and modules, and why the students have to have a project they are working on (so they can act!).

There's much here to ponder, and to push you towards action in your own communication…  "Stories are like flight simulators for the brain", "Avoid the curse of knowledge", "If all the stars in the Milky Way were grains of salt they would fill an Olympic-sized swimming pool" and so on. Some might seem obvious, but the book frames this stuff really well and, as you'd hope, communicates it effectively. It's been on my shelf for a while, but will now be transferring to the office shelf, which is high praise….

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The Hub: a great space for social entrepreneurs

Bg_kingscross_ho
So SSE attended the launch of the Hub’s new building in King’s Cross last night, which was great. As you can see from the website photos, the building’s a really beautiful open space (from floor to ceiling), and has a great vibe to it. It’s intended to be different from the first Hub: less hot-desking / shared office, and more event, bar, cafe, meetings type of space. And, arguably, more aspirational and ambitious in feel.

Which fitted well with founder Jonathan Robinson’s address, which focused on the possibilities for social innovation, social business and social entrepreneurship that are opening up as a result of what he called "system failure" in the commercial world. I’m a born cynic to Jonathan’s idealist, but it was inspiring to hear him speak with such passion and purpose. Particularly, as I remember working with him in the pre-Hub days, and remember visiting it when the floor was being sanded down……to see the development since then is amazing, and I know that SSE will be keen to use the space, informally and formally. And the next Hub, and the one after that. Indeed, I may be heading out to Canada soon, and intend to meet up with the people from the Toronto version (the Center for Social Innovation, aka CSI).

A big congratulations to Jonathan and his team, and a big hello to all those I was chatting to last night (including Nick Aldridge, whose name label ingeniously just read ‘CEO’: there’s a man unafraid of responsibility above and beyond MissionFish; Richard (Alderson) and Pooja, who run UnLtd India and Careershifters; Alex Bellinger from SmallBizPod; Jason and Dave from SE2; Ceri from SEC et al).

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Monday round-up: capitalism, Cumbria, kilts, confusion

Bowdown
OK, so this was meant to be a Friday round-up, but Capacitybuilders expressions of interest defeated me. And what a sunny weekend it was, unless you work at a bank / building society, or use one….or prefer watching telly.

– And starting on that subject, after my contributions, a cavalcade of apocalyptic now-is-the-chance-for-social-enterprise-in-this-time-of-capitalist-collapse articles and posts from the social entrepreneur blogerati: Craig Dearden-Phillips, Rob Greenland and Rod Schwartz; would love to hear your views on whether this is challenge / opportunity….

– In connected (ish) news, the European Venture Philanthropy Association had its fourth conference in Frankfurt last week. Philanthropy UK’s report included a call for philanthropists to "keep the faith", and the interesting comment that "In the current economic climate venture philanthropists may need to
help charities merely to survive rather than to grow or replicate"

– ECT update news from TheLawyer.com (a first for this blog) from the law firm who helped dispose of its various subsidiaries, after what they call a "disastrous diversification". Ouch

– Can the effectiveness of third sector organisations be measured and compared? It’s an old chestnut, but that doesn’t mean people will stop trying to crack it….see Intelligent Giving’s take on a new US initiative, the excitingly-monickered Portfolio Data Management System.

– Social Enterprise Ambassador news: Daniel Heery of Cybermoor fame is also heavily involved in using technology to improve healthcare in Cumbria with some really innovative practice. See this piece on Alston Healthcare

–  Every blog in the world is covering this, but that doesn’t mean I shouldn’t: Google’s 10 to the 100th, a call for ideas to change the world

– Social Enterprise Magazine, currently mid-refurbishment at their new offices, have a good overview of the goings-on at the Social Enterprise World Forum in Edinburgh a couple of weeks back; with only a couple of mentions of kilts.

– Co-operatives UK have released a new publication on community investment by sector expert Jim Brown; it is, the blurb tells us, "The most comprehensive guide to undertaking community share issues to date"

FOOTSEY no. 7 is taking place in Yorkshire this October 16th. Promises to be the biggest ever and, based on last year’s event, I’d say it’s well worth a visit. Unfortunately, it coincides with SSE’s residential, but I’d encourage all those in the area (and outside) to attend.

– How is social enterprise like a mammoth with no memory? Because it’s "woolly and confused", of course, according to the sector press’ take on the OTS research I reported on previously. There may be momentum building behind the South West’s Social Enterprise Mark….though SEC has started its own identity project. No mammoths involved as yet.

– And finally, following Alex Bellinger of SmallBizPod calling Shine 08 "one of the best entrepreneurship conferences I’ve been to all year" and exhorting people to attend Shine 09 (now being planned), there are also some more photos and videos emerging from the event.

More Shine 2008 Flickr photos:

And check out the Dutch Kaos Pilots video of their trip over….

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