Tim Smit tells first Cornwall SSE Fellows to be bold!

Photo_11901_20100215 I was privileged to attend the first ever graduation of the Cornwall School for Social Entrepreneurs last Friday. And what a venue the Eden Project provided, thanks to Tim Smit + his team, for the first 15 social entrepreneurs from the county to become SSE Fellows.

Tim is Patron to the Cornwall SSE, and opened proceedings in rousing fashion, saying that "social enterprise is the most important business model" and that none of the Fellows should underestimate what can be achieved when you "get a group of people who believe in something" together. He talked of Grameen Bank and Grameen Phone as examples to demonstrate ambition and vision; and of the need for an investment in leadership.

I loved what he had to say about the need for social entrepreneurs to "take gambles based on knowledge, gambles worth taking", and on having support systems in place for when you fail (which is to be encouraged). He emphasised that the (support) networks and relationships from going through the SSE programme will be the "people you need who will catch you if you fall".

Finally, he said that he was proud to be a patron, wished them the best of luck, to be brave, bold, aggressive and ambitious, to demand mentorship and, characteristically, to not "believe the hippy shit that you can't make profit".

It's a tough gig to follow Tim at the best of times, but this day was really about the 15 social entrepreneurs completing the first ever Cornwall programme. You can see their details online via the SSE Cornwall website, or download the pdf of the great graduation booklet to learn more about each of their projects and organisations. They cover a huge breadth and diversity of areas, as ever: claims management, fuel poverty, positive news, circus courses, menopause self-care, mental health, sustainable clothing, fair trade, and more.

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It would be wrong to pick out any individual, but massive congratulations to them all: they all gave fabulous presentations, and have made tremendous progress since I facilitated a session with them in Penzance last year. And nice for those who've worked tirelessly behind the scenes (Sally, Charlotte, Carolyn, Suzanne, Carleen and many more) to make this happen to hear some of the quotes during the day from these new Fellows:

"SSE has enabled me to be the person I want to be"

"As my tutor said, 'imperfect action is better than perfect inaction' "

"SSE has helped me get real"

"I have faced down the dreaded business plan!"

"With the guidance and advice I've had, I know I will set it up"

"SSE opened up a lot of doors for me"

"SSE has been fantastic, enjoyable and emotional"

"SSE has allowed me to learn from others, and have a network of people who believe in me"

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As Tim said, the true success of Cornwall SSE will be judged by what it, and those it has supported, have achieved in 10 years' time. And, as he says, "The School is a vital addition to the capacity of Cornwall and we at Eden are proud to be supporters". It's certainly off to a great beginning, as are these Cornwall social entrepreneurs, and we look forward to carrying on supporting them on their journeys. And we'll work on the exchange programme with your 'twin' franchise in Sydney…. :0)

[P.S. If you're interested in being part of the next Cornwall group, check out recruitment details + info (pdf). They are recruiting now!]

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O2, social enterprise, and hitting the mainstream

Peter_Simon_Sam_VOICE10 Amongst all the hullabaloo and fallout from the launch of the Social Enterprise Mark (see previous post for our take), most commentators missed what I think could be a much more important announcement made at Voice 10 last week: that O2 are committing to providing services and raising awareness of social enterprise to its customers and staff. Or, as they put it, "this is the age of social enterprise, and O2 is welcoming it with open arms". See the page on their website for more.

Obviously for this to be more than just standard CSR verbiage, O2 will need to follow through on that commitment, but I'm encouraged by what I've heard about the number of practical offers and initiatives to follow in the coming months, and the fact that the conversations are with the core business team, not the CSR department; the proof will be in the eating, as ever. The exciting thing is that, rather than looking inwardly at percentages of traded income and dividend levels, this is an example of getting the word out externally to a much bigger audience: through high street retail outlets, a website with reach far beyond any in this sector, and to staff (c. 30,000) and customers (nigh on 20 million) in huge numbers. A massive opportunity for the movement, potentially.

The Social Enterprise Ambassadors programme has often been criticised, sometimes rightly, sometimes (I've felt, admittedly as a partner in its delivery: disclaimer!) inaccurately. But its original brief was to get the word out and raise awareness to new audiences: young people, commissioners, and the commercial business sector. This is a great example, led by Sam Conniff of Livity, of just that kind of work. Alongside the job swaps being organised between ambassadors and leading corporate executives (working with organisations such as Google, Disney, Tribal, Coutts, Rok and more), and speaking engagements across the country, and the current mentoring competition, real progress is being made.

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(Social enterprise) mark my words….

One of the (many!) benefits of working at the School for Social Entrepreneurs (SSE) is that we don’t have to spend too much of our time involved in the definition debates about “what is a social enterprise?” Social entrepreneurs start with a mission, a goal or social objective, and choose whichever activities, income streams, governance, business model and legal structure are best suited to achieving that initial aim. The challenge then becomes one of gaining legitimacy + credibility, through concentrating on financial sustainability, quality of delivery, measuring social impact, involving stakeholders, and communicating all of that transparently. As Aleksandr Orlov would say, “Simples”. 

Where the mark becomes of relevance is for SSE students and Fellows who have chosen a social enterprise model or structure, which is an increasing number: from Bikeworks to Catch 22 magazine to Patient Opinion (and countless others at an earlier stage). And the mark could potentially be useful in helping a social entrepreneur and their social enterprise establish that crucial credibility and legitimacy, given that the criteria cover social impact, trading (relating to financial sustainability), governance etc, and that the mark is all about communication. 

As a ‘learning-by-doing’ organization, ultimately the success of the mark will be judged not this week, or possibly even this year but in 5 or 10 years time. While the CIC structure has itself been a useful ‘identifier’ for the public sector (as I pointed out previously here), a mark that has recognition and value across sectors and markets would have real value. That recognition and value will only come through practice and usage, and whether it is perceived to be worth it on both sides (by practitioners, such as SSE students, starting up and by the markets they operate in). 

 So for all the rumours (is it a halo, is it a swoosh?….does the Guardian qualify for the mark? will Peter Holbrook be fired from a cannon across the stage at Voice 10 to launch it?) and the intense, inward-facing debates that have surrounded the mark to date, and for all the unanswered questions that remain (how will it be marketed, priced, assured, sustained?), the much more important times are ahead. Because now it’s about delivery, not debate; practice, not planning; marking territory, not marking time.

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“So long for now” from an SSE intern

And there it goes: my one month internship at the School for Social Entrepreneurs  – both physically and experientially a world away from home. 

What I was hoping to do in my last blog posting for the SSE was to cover a variety of the “yays” or “nays” of the past month. However, since I have been quizzed all morning about the internship and my experience, I am going to format this post like one of those clichéd chain-letters that we all instantly delete out of our inboxes.  Enjoy!

What was the most enjoyable aspect of the internship?
Being able to work with a variety of the staff at the SSE and undertaking a variety of tasks really made the internship a truly dynamic experience and introduced me to a variety of different angles that one must look at in order to organise successful organisation.

What was the most memorable moment of the internship? 
Catering for the Working with Young People learning event with Cynthia and Matt and organising the rest of the event. Seeing the positive response from the event itself was also incredibly fulfilling.

What was the best UK word or phrase learned?
“You takin’ a mickey outta me?”

What was the greatest experience of the internship?
Shadowing Chief Executive Alastair Wilson to his meeting at the British Library and observe how he worked conversation, initiated a potential partnership, and balanced professionalism and personality in a formal setting.

What was the greatest experience of London?
The PriceWaterhouseCoopers pantomime.  Although I am not the biggest fan of Disney’s Snow White, I thought the pantomime was the complete package tying together every aspect of my experience here in London into one evening. It included everything from a social experience of seeing influential members of charities and organisations come together for an informal meet, greet, and network session, to an entertainment experience of watching PWC staff (accountants, receptionists and everything in between) put on a brilliant play for children and adults, to a learning experience seeing the importance and impact of CSR (corporate social responsibility) from both a marketing and business perspective.

Which was better, the front office or back office?
This could possibly get me in trouble… they both have their own benefits and atmospheres making for an enjoyable experience in their own unique ways.

Was the internship worth it? 
Without a doubt.

To those who read my blog postings, thank you for your interest, comments, and support.

To the SSE, St. Olaf College, and those that supported this endeavour:  Thank you for all of your time, help, and support in making this opportunity possible.

As I depart, I wish you all the best with your social entrepreneurial ventures and remember (as Nick Temple once told me) “you miss 100% of the shots you don’t take.”

Cheers

Nick Kang
SSE Intern

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Intern Update: Last Week at the SSE

So tomorrow will mark Nick Kang and my last day at the London School for Social Entrepreneurs and I don't think either one of us can really believe the month is over already.  This experience has been a great start to the new year and I am looking forward to tracking the development and growth of the SSE in the coming years. 

Probably one of the best parts of the experience would have to be meeting all of the great students in this year's programme.  They really are an impressive bunch whose enterprises range from money management courses to architectural services for youth centres.  Few times have I ever had the opportunity to meet a group that was so driven and focused to make a change in their community.  What's even more impressive was to sit in on last week's session with the London Weekly programme and to listen to them brainstorm ideas on how to stay together after they graduate from this year's SSE programme. If this fervor to hold regular meetings after graduating from the SSE is any indicator, clearly this is an organization has made an incredible impact on these people's lives. 

Other highlights of the past few weeks would have to include the ongoing intern education of British culture.  As a result of the past month I think it's fair to say the Brit's have a great sense of humour (if a bit dry), can put on a great pantomime, and know how to whip up some wicked scones at a moment's notice.

Thank you SSE staff for the great month. 

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