Partnerships: are you the Bono and Frank Sinatra of social enterprise?

PartnershipBeen giving much thought to partnership of late. Whether this is due to celebrating my second wedding anniversary (gifts to SSE towers please…), I'm not sure. I think it was more from listening to the NPR All Songs Considered podcast recently about the oddest musical pairings. There were some great throwbacks (Aerosmith + Run DMC, Nick Cave + Kylie etc), but also some absolute clunkers. And even worse than Paula Abdul and MC Skat Kat (oh yes), was Frank Sinatra and Bono's version of I've Got You Under My Skin. It is an object exercise in how to achieve less than the sum of your parts….

So what makes for successful partnerships? How can two (or more organisations) create additional value together? Or, to put it another way, how can you ensure you create Walk This Way and not Opposites Attract?

I revisited part of a slideshow I did a little while back on partnership.

Some key questions there, and some thoughts about the nature of the partnership (its formality, its structure, its level of capacity and resource needed and so on) you might be thinking about. And how form should follow function.

Other questions to think about might include:

– what are you hoping to achieve?
– who proposed the idea? (and why?)

– does it fit with mission, vision, values, strategy etc?

– will it add value?

– are the activities complementary or competing? (NB Bono is not complementary to Sinatra)

– who will lead? (and in what areas…)

– is the scope of ambition and timescale realistic?

– are the verbal commitments above and beyond the possible?

– are the right mix of skills on board?

– are the cultures similar? (culture clash is a common barrier)

– is the size and experience similar?
– how do you avoid over-bureaucratisation, over-administration, countless meetings etc? but still have good governance?
– what should be captured in writing? (how formally? MoU, SLA, HoA etc); don't forget the money; don't overcomplicate…

…and so on. All other questions welcome (feel free to add in the comments below).

From an SSE perspective, we are in lots of partnerships (indeed, our franchise network is a network of long-term partnerships) for all sorts of different purposes. Our experience is that success comes down to people: trust, openness, candour, shared ethos, and positive intent. Without those, even the most compelling proposition on paper is destined to fail. Which can damage one or both of the organisations involved.

After all, where is MC Skat Kat now?

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Will a new toolbelt help social entrepreneurs?

Setoolbelt The SE Toolbelt is an online information platform aiming to provide social entrepreneurs with practical resources that have been developed by their peers. It boasts 1000 or so items of various shapes and sizes on its data base, and these are grouped broadly by business topics and sectors.
From the School’s point of view, you can imagine an ideal scenario where someone with a fledgling project could find a precedent, capitalise on pre-existing market research and a functioning business model, and adapt them to a new enterprise. More developed organisations could research approaches to scaling best practice or SROI in a format that is, in principle, an extension of, or addition to, the peer learning process.

Thumbing through the available materials, however, I’m sceptical of the claim that SE Toolbelt “brings a grassroots practitioner perspective to the fore”. The site is a library of business school-esque articles on topics from Marketing and External Communications to Risk Management – interesting in themselves, but part of the top-down academic approach that the site is hoping to challenge.
It is easier to see a way for a collection of case studies to find their way into the SSE programme, supplementing live witness sessions with further examples.

At the moment though, most studies are based in North America, or hot beds of social enterprise in the developing world, particularly India. There is relatively little based in, or coming from the UK, which means students will always be dealing with a different legal system, funding structure, cultural and social context etc. But this doesn’t stop entrepreneurs in the UK getting involved, and it may be that as the site grows it will become increasingly relevant. Like any online platform, Toolbelt will be useful if it’s used.

[Richard is currently interning with SSE, helping on a wide variety of projects. You can also follow @SEToolbelt on Twitter]

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Social enterprise + entrepreneurship links from July

AlarmclocktimeCurrently, on my return to work, I am somewhere between B and C in the image to the left. Cleared the inbox (almost) yesterday, and now catching up on everything that's happened since I've been away.

To which the short answer is "far too much to put in one post". So I'm taking the easy / sensible way out, and posting up a load of the most interesting and relevant links during the last month that have passed through the inbox / twitter / etc Hopefully they are for you too.

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USS Social Enterprise, part 5: Governance + Structure

CAPTAIN’S BLOG, STARDATE August 2nd 2010

It was Scotty that started it: typical left-wing Celt. “I cannae go on giving everything Cap’n, without feeling like I have a stake in it, like I own a bit of it”. As is my wont with Scotty, I would have laughed it off, but a bunch of others piled in and agreed. My gut reaction was that everything was working pretty well so far: 4 planets in, funding in place for another 4, good “evaluation” data from Spock’s team, and so on. Still, I’m nothing if not a listening type of leader….so I heard them out.
Turns out, they had a fair enough point. I hadn’t really given our legal structure or governance much thought: too busy getting on with the job (I’ve very much from what my Uncle Bob used to call the JFDI* school of management) . We’d set up simply as a limited company, but it appears there are several different options. Scotty was all for us becoming a workers’ co-operative, while Spock had found out about some new-fangled thing called a Space Interest Company (SIC), and Uhura felt that being a registered charity would be best.

Tough call, this. Lots to weigh up: I’m certainly keen to share ownership, but also want us to be entrepreneurial and agile. I also want us to earn most of our own income, and possibly attract bigger investment in future, but be open now to some traditional start-up charitable funding. And the tax relief is appealing: the rates on our space dock are pretty scary. I also like Scotty’s point about people having shared goals and shared “skin in the game, Cap’n”; none of us are in this to get rich, so sharing risk and reward seems like a good way to go. And we’re a diverse bunch on board (Uhura once called the bridge “a microcosm of community cohesion”, which may reflect her previous role as Head of Government Jargon in the Department for In-depth Space Community Organisations), so all of those cultures being represented and benefiting definitely appeals. In time, some of those we work with might be useful to have on board as well.

Ultimately, it became pretty clear that this was a tough one to solve on our own, and that we needed specialist legal help. At least now we had a pretty clear idea of our mission, activities and financing, along with some further principles (for example, we’re going with the 1:7 ratio of salaries, which means I can only earn a maximum of 7 times the lowest-paid person; am raising their salary as I write). Someone pointed out we could get this help ‘pro-bono’ which I thought was a planet until Spock pointed out this meant it was for free; the benefits of a classical Vulcan education.

While we’re looking for legal help, I’m going to speak to a bunch of other space entrepreneurs in a similar field about why they chose their particular structure (and whether it’s worked out). Seems like a sensible place to look for advice.

Till next time, ciao.

* Just, ahem, do it

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USS Social Enterprise, part 4: Money + Funding

CAPTAIN’S BLOG, STARDATE July 26th  2010

I never thought I’d say it, but thank Vulcan for Spock and his spreadsheets. Since the testing on Piloti, he’s been beavering away on our pricing to see what we should charge to sustain the work (and build a bit of a war chest). He’s built our core costs, our salaries and overheads, into the unit cost, which is useful…but a bit scary, especially the heat, light and medicine here on board. I’ve had to have a pretty stern word with Scotty about our fuel costs: those dilithium crystals don’t come cheap, so he’s going to look into some renewable options that might help cut our costs. And Bones has agreed to turn off the sick-bay lights at night, and do more preventative, health and fitness work (much cheaper than treating illnesses later on with that fancy medical gadgetry of his). He’s less than delighted about the whole thing, needless to say.

Spock’s in his element, though, and it’s all good. I’ve been able to go into meetings with various potential customers, and it least if I’ve cut a few deals, I know what I’m cutting from. A relationship I’d been nurturing back at Starfleet came through as well with some central investment: it was down to a mix of great research from Uhura on what they normally fund, a stellar (no pun intended) application from Sulu, credible financials from Spock, and a fair dollop of the old James Tiberius charm. They liked the work we’d done on Piloti (and Spock’s data), and were willing to take a punt on us. Curiously, I think my honesty with them about what had gone well and what had gone badly meant they trusted us more; and they loved the stories I told that brought the work alive.

Great news for everyone: I even bought Bones a bottle of whisky to cheer him up. Spock turned down a wee dram in celebration, preferring instead to start looking for more funding and investment opportunities. Coloured spreadsheet-arama. I’ve got a few more leads that I’m pursuing more directly as well: it’s all about the face-to-face and a bit of eyelash fluttering.

Ciao for now.

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