An introduction to digital marketing
| Includes optional 1 to 1 sessions expert advice |
Learning Outcomes
- Understand digital marketing tools and strategies available to social enterprises
- Identify achievable objectives, e.g. raising awareness, building trust, selling products
- Step-by-step outlines of setting up campaigns
- Tips and tricks to minimise stress and maximise impact
- Real-life case studies and resources
- Opportunity for 1-1 support with a digital marketing expert
Course Content
- An introduction to digital marketing
- Why have a digital marketing strategy?
- What is digital marketing?
- Social media and content creation
- Paid social media and paid search (PPC)
- Email marketing and CRM
- Branding
- Websites and UX
- Reporting and analysis
- Best practice case studies
- Useful tools and resources
- Q&A
- Post-webinar, 1-1 session with digital marketing experts
1 to 1 sessions
After the workshop, attendees will be able to book 1 to 1 sessions with our expert facilitators from Zync Digital on a first-come-first-serve basis.
Location
This is an online workshop taking place via Zoom. Joining details will be emailed to you automatically when you book and in the run up to the workshop.
Timings
10:00 – 12:00 London time
About the facilitator
Zync Digital is a digital marketing agency and social enterprise, founded in 2018 to provide support exclusively for other social enterprises aiming to maximise their reach and impact. After attending this introductory session, you’ll be able to join our expert team for a more detailed, tailored 1-1 session.
Book now
10:00 – 12:00 21st November
Book now
Booking information:
Book your place immediately with a credit or debit card via our website using Eventbrite. We’ll send you a booking confirmation and joining details right away (check your spam too).
Please note our terms and conditions: we can offer a full refund provided you give us at least 7 days’ notice (within 7 days you can substitute the participant for someone else).
Please only request an invoice if absolutely necessary and if it is for an amount over £500.
| If you have any questions about the course or the booking process please contact Charlie Wright [email protected] |